Digital Marketing Specialist Course

Trendy Digital Academy's Digital Marketing Specialist Program is created with a laser-targeted focus to provide 15 core specialization skills in Digital Marketing to land you jobs in Social Media, SEO, Website Management & Marketing Strategy Roles in Digital Marketing Industry.

Duration : 3-4 Months
Classroom : 70 Hours
Assignments : 50 hours
Online Fee : 15000
Offline Fee : Rs. 25000/

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Module 1 – Marketing Foundation

History of Marketing
Traditional Vs Digital Marketing

Module 2 – Digital Marketing Ecosystem

The current Opportunity
Digital Marketing Channels
Career in Digital Marketing

Module 3: Digital Consumer Behaviour

Digital Consumer Journey
Understanding Online Business Goal

Module 4 - Digital Visibility Strategy

Website Planning
Local Visibility
Social Media Visibility

Module 5 - Online Lead Strategy

Need of Online Advertising
Types of Online Ads
Media Buying Principle
Nurturing & Lead Funnels

Module 6 - Graphic Designing for Businesses

Graphic Design Fundamentals
Designing- Marketing Kits
Designing Online Documents
Advanced Design Principles
Social Media & WhatsApp Banner Design

Module 7 - Video Marketing For Business

Video Creation Strategy
Importance of Video Marketing
Types of Online Videos
Building Explainer Video Scripts
Live Exercise: Creating Explainer Videos
Video Scripting
Basic Video Editing
Setting YouTube Channel
Uploading Video on YouTube

Module 8 - Building Your Business Website

Buying Domain & Hosting
Understanding C-panel
Installing WordPress
Customizing Theme
Building Home Page & Blog
Adding One Squeeze Page
Customizing Menu
Customization Practice & Doubt Session

Module 9 - Social Media Optimization

Introduction to Social Media

Social Media Fundamentals
Importance of Social Media For Business
What Does Social Media Include?

Social Media Marketing Concept

Conversational Marketing
Importance of content creation on social media
Do’s and Don’t of Social Media

Exploring Social Media Channels

Size of Network

Demography of Network
Marketing Purpose
Pros & Cons of Each Channel

Facebook Business Marketing

FB Profile vs. Page Vs. Group

Creating Pages and Groups
How to Optimize Your Profile Settings
How to Grow Your FB Page
Strategic Best Practices
FB Messenger Optimization
FB Posting Ideas

Twitter Marketing

How Twitter Works

Twitter Terms
Twitter For Business
Quick Guided Setup
Best Practices to Optimize Twitter

Linkedin Marketing

Introduction to Linkedin
Linkedin Profile Optimization
Linkedin Network Growth Strategy
Linkedin Post Ideas

Instagram Marketing

Impact of Instagram On Business
Instagram Profile Optimization
Instagram Algorithm
Instagram Insights
Growing Your Instagram- Posts, Videos, Stories Reels, Live
How To Get More followers
Instagram Case Studies

Module 10 - Landing Page Optimization

Things to Know when planning a Lead Generation Campaign
Key Elements of a Landing Page
User Flow Designing
LP Copywriting
Building: Action, Trust & Thank-You Page
A/B Versions of LP
Key LP Creation Tools

Module 11 - Facebook & Instagram Advertising

Introduction to Facebook & IG Ads Importance
Types of Ads- image, Video, Carousel, Story etc.
Types of Campaigns- Awareness, Consideration, Conversion
Types of Campaigns- Awareness, Consideration, Conversion
Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
FB & Instagram Ad Policies
Creating Your Ad Campaign -Live Walkthrough
Ad Campaign Best Practices
Creating Your Ad Campaign -Live Walkthrough
Ad Campaign Case-Study

Module 12 - Search Engine Optimization

Introduction to SEO

Search Engine & Its functions

Why SEO
Definition of SEO
SEO Ranking Factors
SEO Algorithms

SEO Keyword Research

What is keyword
Types of keywords
Keyword Selection Tools
Keyword Mapping on Pages and Posts

On Page SEO - Content Optimization

Importance of SEO content
Keywords Density & proximity in content
Ideal Content Length for posts and pages
Unique content and avoiding plagrism
SEO content writing cheat sheet

On Page SEO - Technical & HTML

Title Tag
Description Tags
Robots Tag
Anchor Text
Image & Heading Tags
URL Optimization & Site Structuring

Google Search Console Tool

Setting Up Search Console
Key GSC Reports
Sitemap Management
Optimization for Mobile View

Off Page SEO - Link Building Techniques

Types of Links
Back Link Analysis
Submission Based Link Building Techniques
Content Based Link Building Techniques
Outreach Based Link Building Techniques

Local SEO

Google Business Profile Optimization
Classified Optimization
NAP Optimization

Module 13 - Web Analytics & Traffic Analysis

Introduction to Web Analytics
Introduction to Google Analytics
Google Analytics Account Structure
Google Analytics Audience Report
Google Analytics Acquisition Report
Google Analytics Behavior Report
Installing Google Analytics On Website

Marketing Professionals: Those looking to enhance their digital marketing skills and stay up-to-date with industry trends.

Business Owners: Entrepreneurs seeking to promote their businesses online and generate more leads.

Career Changers: Individuals interested in pivoting to a career in digital marketing and gaining relevant expertise.

Students: Students pursuing degrees in marketing, communications, or related fields to supplement their academic knowledge.

Anyone Interested: Generally, anyone keen on understanding digital marketing techniques and strategies to harness the power of the digital landscape for personal or professional growth can attend these courses.