Digital Marketing Foundation Course

In today's digital age, marketing has evolved, embracing various skill sets and languages. You don't need an IT background or fluency in English to get started. Digital Marketing encompasses a wide range of roles, from content creation and social media management to data analysis and graphic design. Your unique skills, perspectives, and language proficiency can be assets in this field.

Duration : 2 Months
Classroom : 50 Hours
Assignments : 35
Online Fee : 10000
Offline Fee : 15000

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Module 1 – Marketing Foundation

History of Marketing
Traditional Vs Digital Marketing

Module 2 – Digital Marketing Ecosystem

The current Opportunity
Digital Marketing Channels
Career in Digital Marketing

Module 3: Digital Consumer Behaviour

Digital Consumer Journey
Understanding Online Business Goal

Module 4 : Digital Visibilty Strategy

Website Planning
Local Visibilty
Social Media Visibilty

Module 5 : Computer & Internet Basic

Computer & Internet Basic
Web Browser & The Internet
MS Office
Internet Research

Module 6 : SEO Basic

SEO Keywords Research
On Page SEO
HTML for SEO
Off-Page SEO
Local SEO

Module 7 : Digital Graphic Design

Basics of Banners Creation
Resume Creation in Canva
Social Media Post Creation in Canva
You Tube
Social Media & WhatsApp Banner Design

Module 8 : Video Marketing For Business

Video Creation Strategy
Importance Of Video Marketing
Basic Video Editing
Setting Youtube Channel
Uploading Video On YouTube

Module 9 : Social Media Optimization

What is Social Media & Why Care
Facebook For Business Marketing
Instagram For Business Marketing
Twitter For Business Marketing
Linked In Profile Setup

Module 10 : Online Advertising

Introduction to Ads Type
Types of Bidding
Ads Auction Process
Ads Targeting Method
Ads Budgeting

Marketing Professionals: Those looking to enhance their digital marketing skills and stay up-to-date with industry trends.

Non IT Professionals: Non It background persons those who want to make their career in digital marketing.

Non English Speakers: You don't need fluency in English to get started our digital marketing foundation course.

Career Changers: Individuals interested in pivoting to a career in digital marketing and gaining relevant expertise.

Students: Students pursuing degrees in marketing, communications, or related fields to supplement their academic knowledge.

Anyone Interested: Generally, anyone keen on understanding digital marketing techniques and strategies to harness the power of the digital landscape for personal or professional growth can attend these courses.